Do you need a Google My Business profile AND a website? Is one more important than the other? Which one should you focus on? To help answer these questions, let’s talk about organic and local search. Organic Search vs. Local Search Organic search refers to those 10...
Google is often in the news, sharing regular updates and enhancements to their services. You have likely heard about their significant conversion to mobile-first indexing of websites for quite some time. This transition was to have taken place in 2020, but the...
Does your small business really need a website? According to the Government of Ontario, only 60% of Ontario’s small businesses have a website and just 7% have an online payment solution. Canadian businesses are estimated to be two years behind when it comes to...
When residents and visitors to your community are looking for products or services to meet their immediate needs, they usually turn to search to find them. One study found that 46% of all Google searches are looking for local information and often, these searchers...